Knotted Lane is a small business on Etsy which sells handmade crocheted items. All products are geared towards families specifically young children. The goal is to create a family friendly branding that brings together crochet and the word knotted. Throughout the process, I was able to provide the client with an array of design options which includes logos, marketing material, colors, and typography. The challenges I came across was developing an idea that wasn't literal to the meaning of crochet and integrating the type into the design in a way that made the logo flow. As I continued to discuss with my client, I was able to create a logo with marketing materials that not only show off the brand but it remained family friendly.
